It sounded strange to me at first, but when it’s framed like happy hour, suddenly it seems normal. So really, once diners get used to it, it won’t seem so strange. I guess emotionally, it probably feels better for customers if the expensive rate is looked at as the standard, so customers feel they’re getting a deal during the other times, rather than a busyness surcharge. Although, with high prices like that, maybe that would backfire, as ritzy customers don’t want to feel like they’re slumming it?

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Empathy for the win! Published in Gen, Human Parts, Heated, Tenderly —Feminism, Sexuality, Veganism, Anti-Racism, Parenting. She/They darcyreeder.substack.com

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